Middle Sister

During my trip to Target today, I wandered down the wine aisle. I was just going to pick up my regular Barefoot Moscato, which just so happens to be a nice cheap $5 or so. I had also decided to try another one of their wines, a red this time. So I'm strolling down the aisle pushing my ridiculously heavy cart and this catches my eye:

I thought this was just so adorable, and I had been debating a merlot. . . but wasn't completely sold because it's $11 a bottle. Then I saw this:

 Ah!! And this!

 

Too freakin' cute!! Then I saw this, and was sold. 

 

There's more! 

Surfer chick, how cute is that?

There's a theme for every kind - wine and girl!

Was almost sold on this - next time, for sure.   

I started pairing bottles and taking pictures!

Oh, this is so for me!

Since I went in with the plan of trying a different Barefoot wine, I picked up a Pinot Noir and instead of getting the Barefoot Moscato, I went with the Middle Sister bottle. Both are purple - how typical. Maybe I just gravitate to all things purple?

My choices!

I'll be sure to post what I think of Middle Sister when I open the bottle, probably next weekend. Packaging is everything people, any advertising or marketing major can attest (advertising nerd alert!) that if you have eye catching packaging or/and advertisements, consumers are more likely to be attracted to the product (brand recognition is a whole other story). Although, you better have a product to back up your awesome packaging, or that's just an epic fail.

Mmmm, wine.